Grown North Texas
Grow North Texas asked us to create a campaign that would urge residents in low-income neighborhoods near the Dallas Farmers Market to use their Lone Star card benefits (aka, SNAP) at the Market. Traditional grocery stores are pretty much nonexistent in the area, so our goal was to let these people know that there was indeed a way to provide healthier foods for their families.
The most important result of the campaign was helping provide fresh and nutritious foods to a community in desperate need of them.
Bus Kiosks and Posters:
CD/CW: Greg Hunter