For better or worse, hair changes everything.
Guerrilla: This is the DryBar beauty truck - "The Blow on the Go." It will pick up women who are hailing cabs, walking, or heading to the subway and drive them to their destinations as they have their hair blown out.
The women are encouraged to share their experience on social media using the #HairChangesEverything
Women can also track the beauty truck via DryBar's Instagram, Twitter, and Facebook accounts.
Guerrilla: A giant yellow plug sits in the middle of a metropolitan area. The cord runs up an utility pole and continues along the power lines leading curious passerby's to a nearby DryBar salon.
CW: Becca Zavorski and Sarah Bailey