You don't know what to expect when you go to Greenland. You've never been, and most likely neither have your friends. When was the last time you could say that about a vacation?
Greenland. That's us.
Print: In keeping with the mystery of Greenland, we designed the ads based on the only thing everyone knows about greenland - The fact that it's covered in snow.
Out of Home:
CW: Tim Bayer