How do you make a 130-year-old furniture company famous for traditional furniture relevant to the modern family? That was our challenge. We created a campaign that showed modern families finding joy in the chaos of today’s home. And we captured that very contemporary and optimistic POV with a new tagline – Life Looks Good.
Every year, Havertys has all kinds of different sales. Here are some of the funny stories we tell to showcase them.
CW: Mallory Massa
CD: Shon Rathbone