Nothing Bundt Cakes
At Nothing Bundt Cakes, their guests are the biggest Joy Givers of all. So we searched the country to find two of the best so we could bring the joy full circle. We held a contest asking everyone to nominate their Joy Giver and share their story online. Over 1,000 entered. 2 won. What happened next was magical.
Full Digital Videos:
YoY same store sales increased +22% at campaign launch and have sustained at +17% ever since
To complement this campaign we created in-store posters highlighting the joy that our guests and Nothing Bundt Cakes brings.
CW: Mallory Massa
CD: Shon Rathbone