Nothing Bundt Cakes

At Nothing Bundt Cakes, their guests are the biggest Joy Givers of all. So we searched the country to find two of the best so we could bring the joy full circle. We held a contest asking everyone to nominate their Joy Giver and share their story online. Over 1,000 entered. 2 won. What happened next was magical.

Case Study:

Full Digital Videos:

YoY same store sales increased +22% at campaign launch and have sustained at +17% ever since

Joyful Posters:

To complement this campaign we created in-store posters highlighting the joy that our guests and Nothing Bundt Cakes brings.


Joyful Social:


CW: Mallory Massa

CD: Shon Rathbone